Monday, September 30, 2013

Mercedes factory must stay in São Paulo

The new factory of German car maker Mercedes-Benz in Brazil should stay in the State of São Paulo in Brazil. The announcement will be made on Tuesday, October 1, at a meeting between the directors of the German carmaker and the São Paulo State Government.
Will be the second plant of Mercedes-Benz to produce automobiles in the country. Until 2005, the automaker made the first generation of class A in Juiz de Fora (MG). Later, this unit went on to dedicate himself to the Assembly of the CLC Coupe, also already discontinued. Now, was adapted for the production of trucks.
The city's most quoted to receive the plant's little Iracemápolis, in Limeira, the 153 kilometers from the State capital, early information last week on Sonia Racy column. The first model to come out of the Assembly line will be the GLA utility, which will be released in Brazil next year, initially imported, and win version manufactured in the Country in 2015, when the plant will be completed. The date was announced by the President of Mercedes-Benz of Brazil and Latin America, Philipp Schiemer, in mid-month.
In addition to the GLA, must also be done at the factory of São Paulo the CLA sedan. Mercedes-Benz is still the nationalization of its best-selling model in the country, the C Class, which soon will change, as well as the generation of the middle class A hatch.
Sought by the State, Mercedes does not confirm the decision. The Director of corporate communications for Mercedes, Mario Laffitte, said only that the States of São Paulo and Santa Catarina are the top of the list to receive the new factory. ' I'd say (São Paulo) is a State where we have tradition of manufacture and which, along with Santa Catarina, are the two locations in situation closer to receiving a company investment. '
A final decision must be announced ' soon ', second Laffitte. Questioned about the announcement on Tuesday, the company did not confirm the information, although it has not ruled out the possibility.
Audi. The announcement of the Mercedes will be done two weeks after the World President of Audi, Rupert Stadler, announce investments of r $ 500 million until 2016, to resume the production of luxury cars in Brazil, after nearly a decade without manufacture in the country.
The investment will be used to adapt the company's factory in partnership with Volkswagen, in Sao Jose dos Pinhais, Parana, and start production of two new models-A3 Sedan and the Q3, a sort of SUV. ' Despite the fact that the luxury market is small in Brazil, the expectation is that he will grow up 170% by 2020 ', said Stadler, on occasion. Next year, Audi will produce more vehicles outside Germany than in the country for the first time.
The launch of the A3 Sedan will be in 2015 and 2016 in Q3. The idea of the Audi is to sell, in 2018, 30 thousand cars per year, whereas cars manufactured and imported here.
The new Mercedes plant will be the tenth being created in Brazil after the release of special automotive system Innovate-Auto. Another publicly listed company to have an automobile factory in the country is the Land Rover. (Rafaela collaborated with Borges and Lígia Aguilhar)
InfoMet - 30/09/2013
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