LG expands portfolio of Ultra HD televisions

Reach the market in early October the new televisions from LG the new televisions from LG with 4 k ultra-high resolution technology, also known as Ultra HD. apparatus begin to be distributed next week and reach the country with 55-inch and 65-inch costing, respectively, $ 15,000 and $ $ 25,000.
"We were pioneers in launching, in November 2012, 84-inch model," says RobertoBarbosa, Sales Director of LG Electronics Home Entertainment of Brazil.
The company invests in the technology market growth over the next two years, driven mainly by the World Cup of 2014 and the Olympics in 2016.
According to GfK consulting, sales of Ultra HD devices grew 414% in the second quarter of the year, in comparison with the previous quarter, despite sales of fine screen televisions have retreated 2 percent in the period.
"The events to stimulate consumption, in particular of screens over 47 inches. In the first six months of the year, we had great sales, despite still being a niche product because of the high price. 84polegadas model sales exceeded expectations, reaching equal volume to the United States ", declares Barbosa.
"The big-screen market grew 16% by 2012, and 25% until July this year. Expand our portfolio in Ultra HD is also part of the growth strategy of large screens, "adds Fernanda Summa, Home Entertainment marketing manager of LG Electronics of Brazil. At the beginning of sales of Ultra HD 84 inches were just nine stores and four Brazilian cities. Now, the model is already available in more than 80 outlets in 28 cities. The new devices, in a first moment, will be in stores in the South and Southeast. "It's a matter of volume and faster distribution," says Barbosa. "But in the second half of October we will expand the distribution and reach the cities where we are
with 84 inches ", he adds.
Leader in televisions until 2010, the LG lost market in the second half of 2011 and had to reinvent yourself to get back on top. In December 2012, the company regained the lead. "We invested mainly in technology. We want to bring here all that is out there, like we did with 3D, segment in which we already have 45% market share, the Smart TV, and now with the 4 k ", says the Executive. "Always we bring products with a differential. The new televisions with Ultra HD arrive with full LED Panel, which provide better contrast; 4.1 channel sound system, which make the most engaging audio; Skype integrated camera; In addition to other advantages, "says Fernanda.
The competition never sleeps. This month will also be announced models of Samsung and Philips. "With more brands using the 4 k, we can have more content produced with the technology. We still don't have transmission, but companies already do testing, as the FIFA Confederations Cup and the Rio Carnival, "concludes Barbosa. "It will be standard in a few years," says Fernanda.