Cremogema launches new flavor and brings characters from its packaging in Doodle

Traditional brand search approach with children and mothers through news, marketing activities and familiar characters of target
This year, the brand Cremogema, one of the most traditional and known in the infant food industry brought the characters of the Doodle on the packaging of entire line and is also releasing a new and unique flavor in your portfolio: Oats, cereals and honey. Innovation hits the market in September. The partnership between Unilever and TV Cultura combines two strong names and that are part of the childhood of many Brazilians.
The goal of Cremogema is to bring the children of the brand through the characters that are already part of your everyday life. in addition, the identification with the Doodle is very positive. "We believe that the programme speaks directly with our audience with an educational slant, so playful and interesting. And we want to associate our brand with this type of content we believe in, "explained Fernando Kahane, Marketing Manager of Cremogema.
Cremogema is one of the most traditional infant foods, on the market since 1957 and is currently found in four flavors: traditional, in packs of 200 g and 500 g, strawberry, Banana and Chocolate, 200 g packaging. All options are source of Vitamins (A, B1, B3, B6, B12, C and Folic Acid) and minerals (iron and zinc).