Cachaça wins new flavors

To win a slice of the market dominated by rival vodka, rum producers strive to create new products and show the versatility of the drink to new consumers for affordable prices. One of the attractions, apart from the price, is the flavor. The demand is for different flavored drinks, lighter and sweets. An example is the cachaça Sogol, released this year. When mixing the drink with honey and lemon, a producer reduced the alcohol content of the beverage of 40% to 18%.
The brand Classical Dose, of the Holy Spirit, has been creating over the past four years, cachaças flavored. In the portfolio, already have drinks with Mint, and vanilla. The latest release is the coconut flavor drink. Even the design of the bottles is more modern. And such commitment by the venturers got a target: young consumers. The House brand Bucco, of Rio Grande do Sul, has a portfolio of liquor cachaça aged for eight years. The brand, recognized in the premium category,
plan now to launch products in an intermediate range of price, between $ 30 and $ 40.
Green Valley already bet on CanaVino, drink that goes through process similar to that of wines and has touch Woody and dry. Cachaça Meladinha already has targeted women of 20 to 40 years and was also released this year. The drink sweeter, is made entirely from sugar cane, as it combines rum and molasses.
Aromas are also strategy to increase sales of cachaça producers also are betting on differentiation of aromas to create drinks stored in different Woods. The Old Distillery, produced in the Serra Gaúcha, Rio Grande do Sul. The Gold drink passes through oak casks, and angico grapia. The region, known for its tradition of wine, has also been highlighted in relation to production of the cachaça. With distribution in Rio de Janeiro, Belo Horizonte (MG), Brasília (DF) and Rio Grande do Sul, the company acquired the consumer now in the Northeast region. The production is of 30 thousand litres per year.
Weber Haus, also from the southern region, sells his 12 year rum, with production limited to two thousand bottles and evaluated by 20 experts, to $ 1.6 million. One of the differences is the manufacturing process. The drink was aged for six years in oak casks and six years in barrels of balm.
Of business, about 35% is exported to countries such as Japan, Dubai, France, Holland and China. In five years, intends to release an 18 year-old cachaça. Sao Paulo will receive 23rd edition of Expo cachaca Until 8 September, the Mercado Municipal Paulistano, the popular "municipal market", will receive the 23rd Expo cachaça, bringing producers from various regions of Brazil, offering free tasting of more than 100 brands of cachaças, aged and white liquors, among the novelties. The expectation of the organizers is that the business generated during the event turn into tornodeR $ 5milhão in retail and increase 400% in the sale of these products in more than 20 liquor stores installed in Mercadão.