Cachaça market stands out among the distillates

Cachaça is the third most consumed distillate in the world and is considered, by federal decree, cultural product of the country. In Brazil produced 1.4 billion gallons of rum a year. There are more than 40,000 thousand producers, 98% of which are small and microentrepreneurs, generating 600 thousand direct jobs. With numbers so expressive, the market, in fact, is promising. According to the Brazilian Cachaça reference Center (CBRC), the industry moves annually about $ 7 billion in its productive chain.
The State of São Paulo occupies the leadership in the production of cachaça nationwide, accounting for 45% of producers. The States of Pernambuco and Ceará hold almost all the production of cachaça column or industrial (industrial spirit). In the production of cachaça de alambique, Minas Gerais holds 60% of the national production, which revolves around 500 million litres a year, with approximately 9 thousand stills, being 30% of the national production, which revolves around a billion and 400 million litres per year. In Brazil are consumed approximately 11.5 litres of rum per inhabitant annually, and the country exports only 1% of its production.
Hundreds of brands occupy storefronts in Brazil and abroad, a product so important, that the United States recognized in 2012, the cachaça as drink "genuinely Brazilian", opening the recognition in all the customs of the world. "We are living a moment conducive to get ahead with this picture of exports and disseminate better our product. The World Cup and the Olympics that we are about to receive, for example, are unique opportunities to show the world the value of beverage made here in the country. "said the Chairman of CBRC, Burhan Mendes.
According to data audited by Mintel in the past five years there has been the launch of 194 cachaças in Brazil. During the period the Ypióca group was the company that more agro-released products, followed by Companhia Müller de Bebidas in second, Maria da Paz to de Barros (3rd), Darlington (4) Bottling and beverage industry Paris (5th).
The bottle was the type of packaging used, followed by Tin in second place. The most widely used material in packaging in the period was the simple glass, followed by colored glass in the second place, the third PET plastic, plastic unspecified Fourthly and fifthly aluminum.