Wednesday, September 25, 2013

Beer Corona passes Petrobras in valuable brands ranking of AL

SAO PAULO-the Corona beer brand, of Mexico, Petrobras and assumed the position of Latin America's most valuable brand in Millward Brown's ranking, the WPP Group, announced today.
The Corona belongs to the group model, purchased last year by AB Inbev, which owns Brazil's Ambev.
According to the survey, the value of the Corona increased 29% last year, to $ 6.6 billion, due to the strong financial performance of its parent company and solid brand positioning, which is popular throughout the world.
Ranking leader last year with a value of $ 10.6 billion, the Petrobras brand dropped to fourth place, now valued at $ 5.8 billion.
The fall of 45% on the value of the oil company is assigned by Millward Brown company finances and the devaluation of commodities throughout the international market.
Also, the Mexican Telcel, telecommunications, was in second place on the list, valued at $ 6,57 billion.
The third place went to the beer Skol, Ambev. The value of the brand was estimated at $ 6.52 billion.
Outside Skol and Petrobras, Bradesco and Itaú appear among the ten most valuable brands in sixth and eighth place respectively.
The Brahma was 11th and Natura, in 12th.
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