Amazon launches new line of tablets, Kindle

Amazon yesterday launched the third generation of the company's tablets, called Kindle Fire HDX. The two new models, of 7 and 8.9-inch, high-definition and have a new unique capability of technical support to the user on the screen which is the company's bet to gain the upper hand against the devices of rivals Apple and Google.
The button "Mayday" ("emergency") starts instantly a videoconference with a technical support representative at Amazon, you can teach the user to operate the device and even access the appliance remotely. Available 12:0 am, the new technical service will have a maximum of 15 seconds waiting for customer service.
"Many of the things we do together high technology and hard work. This is one of those things, "said the CEO of Amazon, Jeff Bezos, during the launch of the tablets in headquarters of Amazon in Seattle, United States.
The company did not reveal how many technical support staff are behind the service "Mayday", but Bezos said that the company was working on "thousands" of people and was ready to make new signings if necessary. "We will be ready for Christmas morning, which is always a great day of technical support for us," said Bezos.
Lighter. The new tablets are lighter and more powerful than the previous generation of Kindle HD-what appears to be an attempt by the company to intensify the dispute with the iPad, Apple's current market leader.
Equipped with the new quad-core processor Snapdragon, Qualcomm 800, 2.2 GHz, 2 GB of RAM, WiFi, 4 g technology and battery able to last 11:0, the third generation of tablets from Amazon will have versions with storage capacities of 16 GB, 32 GB and 64 GB.
The smallest, of 7 inches, will cost from $ 229 (for version with 16 GB), and the largest, with 8.9 inch, will cost from $ 379.
For comparison, the iPad mini starts at $ 329 and the iPad with the same capacity and connectivity specifications, costs $ 499.
The tablets, Kindle Fire HDX arrive to the market starting next month in the United States. Still no expected to launch in Brazil.