Pepsi celebrates 60 years of Brazil reissuing cans that were part of its trajectory in the years 1950, 1970 and 1990. The packaging have gained a modern retelling and a QR COde, which gives access to the commemorative date site with unique content (images below). A commemorative edition was also released with the Birthday label.
"The special cans edition collectibles comes to celebrate this historic day, so important for Pepsi, in addition to being a way to give the fans, who followed the mark over the 60 years in Brazil," says Nora Mirazon, Director of marketing for PepsiCo.
Embalagem Marca - 22/08/2013
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