LONG LIFE MILK GROWS ALMOST 4% UNTIL JUNE

The long-life milk consumption increased 3.9% from January to June, compared to the same period of the previous year, performance has designs for 2013 a sales growth above 4 percent initially forecast, according to the Brazilian Association of the Industry of long-life milk (ABLV). Considering that the segment showed very positive numbers in previous years (6.7% in 2011 and 2012 5.3%-see tables annexes), and that the category has a penetration in the homes of Brazilians 88%, as expected for 2013 is seen as highly significant.
According to the President of ABLV, Claudio Teixeira, sales growth is still based on the increase in the average income of families in pasteurized milk replacement for long-life (UHT), as well as by continuous migration to the segment of consumers who do not use informal milk, whose consumption has been dropping significantly in recent years. He recalls that the long-life milk industry is the target of approximately 30% of the inspected milk Brazil, with an annual production of 6.13 billion litres-a business of approximately $ 14 billion reais. Today, the long-life milk represents 78% of liquid milk consumed in the country.
With a broader look, you can see the milk long life keeping up increasingly as the vector of growth within the segment of drinking milk. "The dairy sector, particularly the segment of drinking milk, when analyzed in the short term, advances slowly, but with consistency, and the current scenario shows us that we have a long way to go, because per capita consumption of dairy products in Brazil is still far from its potential," says Teixeira.