The Integralmédica is the first company in the country to deploy the concept of vending machines of sports supplementation. The machine, developed in partnership with the Rino Machine, has mechanism in which the consumer can program different measures and mix your protein supplementation. She keeps the drink in ideal temperature for consumption and is able to scale the amount of doses sold.
In this first phase, activation happens in the main academies of wrestling and bodybuilding. According to Leonardo Wehbi, marketing manager of Integralmédica, the initiative is part of the company's strategy to increase the visibility and strengthen brand image, approaching consumers. "With the vending machine, in addition to offering practicality and convenience, we have the opportunity to impact a large number of people moving in the academies, which already practice physical activity and need of supplementation in pre, intra and post workout. Added practicality and agility to the everyday life of the sportsman, who needs protein supplements for building muscle, but forget the add-in at home or don't have time to prepare it on the run "commitments.
The vending machine of Integralmédica allows you to purchase using chips that are purchased in receptions and coffee shops partner academies. It features the black and red colors, aligned with the company's logo. Brings the images of their UFC athletes (martial arts Championship) sponsored by: José Aldo, Wanderlei Silva, Erick Silva, Felipe Sertanejo and Charles of the Bronx. The machine offers a mix of brand products as the BCAA, Whey Reforce, R41 and Prefight.
Embalagem Marca - 08/08/2013
Related products
News Item translated automatically
Click HERE to see original