Harald modernizes packs for all their products

The Harald will change the packaging of its products. The change is happening gradually and is part of the repositioning of the brand. The first phase of this project took place last year, when the company completed 30 years. At the time, Harald had its logo updated.
The new layout was developed by Team Créatif to standardize all packaging has a predominance of red color which refers to the world of chocolate and facilitates the Association of branded products Harald. Each line has its own colour and identity in order to facilitate their identification.
Harald Melken line, for example, the trademark Melken appears highlighted and the background contrasts with red shades of Brown and beige. The sources for description of products also gained more movement in relation to the previous design.
At the Top, the word Harald "Top" became larger, with more emphasis, and the red color went on to occupy the foreground, in front of an orange background that is the fractionated product line.
On line Harald packaging became more uniform Icing, with the predominance of red color, and the name of the line was standardized in white.
The contrast of colors is the highlight of Harald line Shave and Cover, where the chocolates, milk, bitter-and white-are identified by their colors at the top of each package. The font was also changed to provide more impact.