Monday, August 12, 2013

Falling prices and sales of tablets go up 400% in year

With lower prices and greater variety of models, sales of tablets grew 400% in the country in the first half, according to a survey from Nielsen. Thiago Moreira, Director of the research company, said the value that the tablets have been transformed into digital inclusion mechanism of a part of the Brazilians who don't want to spend on conventional computer. According to Nielsen, the average value of a unit in the first half stood at r $ 550, almost half of the registered a year earlier.
Sales of smartphones are also high: 121% in the first six months of the year. According to the survey, advanced mobile phones accounted for 28% of sales of any category in the country, well above the 12 percent recorded in the same period last year.
Valor Econômico - 12/08/2013
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