Chupa Chups lollipop of the Smurfs is accompanied by toy

The Perfetti Van Melle brings to market the line Chupa Chups Surprise Smurfs. The release features 12 collection toys "Evolution of the Smurfs". Each capsule contains a lollipop and a toy.
The line Surprise Smurfs presents the first licensing of Chupa Chups in Brazil. According to the marketing director of mark Lisi, de Moraes, the Smurfs are successful worldwide and have a strong appeal to diverse audiences, such as children, youth and adults. "The cartoon the Smurfs has more than 600 licensing agreements around the world and is present in about 80 countries. We believe that this release will diversify our consuming public, "he says. The Surprise Smurf is presented in displays with 16 units.