Thursday, August 01, 2013

Cachaça Ypióca group gives half-yearly profit of $ 10 million to the owner of Johnnie Walker

LONDON-Bought last year in a deal almost billionaire, the Brazilian cachaça Ypióca group begins to give profit to the new owners. Stock of English drinks manufacturer Diageo which produces, among other drinks, Johnnie Walker whisky and Smirnoff vodka-shows that the cachaça Brazil generated profit of 3 million pounds, or about $ 10 million, to the British company for the first six months of 2013. Despite the good result, the company claims that, with the slower economy, Brazilians are drinking less.
Organic products gain space in the Brazilian desk
Diageo invests in marketing to get more sophisticated about Ypióca group
The main ingredient of caipirinha is the second best selling alcoholic beverage in Brazil and second only to beer in preference of Brazilians. An eye on that market, the British Diageo paid $ 900 million in August last year to buy 100% of the Ypióca group. With the deal, the multinational wants to enter forcefully in the segment of cachaça and still make synergy with existing businesses in Brazil, the sale of the brands J&B, Johnnie Walker, Smirnoff, Baileys and Guinness beer.
Near complete one year of business, Diageo announced on Wednesday that cachaça Brazil has already been included in the global balance of the company and, for the first six months of the year, the sale of the new product of the portfolio amounted to 58 million pounds or about $ 200 million. Thus, the Ypióca group generated an operating profit of 3 million pounds, or $ 10 million, to the new owner.
A few days ago, the company began in Brazil a new advertising campaign of the rum with the actor John Travolta. The British plan is to revitalize the brand and the consumption of the drink that lost space in the cups of Brazilians in recent years to what are considered more noble drinks such as whiskey and vodka.
Despite the first profit the Ypióca group, Diageo quoted General sales company in Brazil have slowed down in the first half. In the presentation to investors in London, the company's Chairman, Ivan Menezes, Indian commented that was registered "weakening of growth in Asia and slowing in Brazil".
One of the injured in the country was the Smirnoff vodka. In the balance sheet, the company says that the drink "was affected in Brazil by the deceleration of the economy". "However, this will be offset by strong performances in other countries of Latin America", highlights the balance sheet.
O Estado de São Paulo - 31/07/2013
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