Unilever has high double digits in sales in the country

Despite the deceleration of the Brazilian economy, Unilever recorded double-digit high in sales in the second quarter in the country, reported yesterday the multinational global Chief Executive, Paul Polman. Behind the United States, Brazil is the second largest market of the anglo-Dutch maker of beauty products, cleaning and food. In 2012, the operation commanded by Fernando Fernandez grew 14%.
Polman cited, in Conference with analysts, the performances in Brazil from TRESemmé hair products, soups and seasonings Knorr, Magnum ice creams and washes clothes business, in which the company operates with the brands Omo, Surf and bright, among others.
The Executive said that Unilever continues to have 70% of the market of products for washing clothes in Brazil, despite the competition of items whose prices come to be 30% lower. According to him, the competitive battles are won ". "We know what to do," he said.
The emerging countries, which account for about 60% of Unilever's revenues, grew by 10.3% in the first half, while the developed countries retreated 1.3%. Second Polman, the company faces the loss of breath of emerging economies with releases and cites the new Cif cleaners and came in Brazil.
In Latin America, the company's revenue grew 12.6% from January to June, with a high of 5% in volume sold. North America, however, fell to 0.9% in sales from last year.
Second Polman, the devaluation of currencies in emerging countries in recent months was greater than expected. "We have to work it out, but the good side is that having the strongest brands in these markets allows us to handle it better than our competitors," he said. The weakened currencies in countries such as Brazil have produced a loss of 3.2% in Unilever's revenue in the first half-effect that can deepen further and reach 4.5% over the year.
In the world, the net revenues rose only 0.4% in the first half of the year, to € 25.5 billion. The organic growth amounted to 5%. The net profit increased by 14.3% in the first half, as compared to the same period in 2012, to $ 2.43 billion.
According to Ibope Media, Unilever was the company that invested in advertising in the first half in Brazil, surpassing the Casas Bahia, ten years after losing the leadership of ranking (see table). According to the survey, the cost of the multinational (without discounts) reached r $ 2.24 billion in the quarter.
The company opens in September a distribution center in Pouso Alegre (MG), which already has a factory. Unilever also announced this year to build its 10th factory in the country, in Cascavel (SP), scheduled for 2015.