Wednesday, May 15, 2013

Yamada and Leolar close the unusual partnership

SAO PAULO-the Group y. Yamada, a leader in the supermarket sector in para, and the network of shops Leolar, para, but also specialized in furniture and appliances, closed an unusual partnership on Tuesday. Within two months, supermarkets Yamada will sell food and hygiene items, clothing and cleaning inside the Leolar shops. The initial plan is, by the end of the year, adopting the new format in 14 stores Leolar in the South of Pará.
The Group y. Yamada won r $ 1.5 billion in 2012, with 36 stores. But the group is restricted to the northeast of the State and the metropolitan region of Belém. With the partnership, the group will quickly in the region of Maraba, that stands out as growing market because of mining projects. In 60 days, two stores in Marabá will already be in this new business model, said the Financial Group Vice President y. Yamada and President of the Brazilian Association of Supermarkets (Abras), Fernando Yamada. The information is the newspaper O Estado de s. Paulo.
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