White line market is the new target of the LG and Samsung

The fight to win space in cell phones, TV and not enough cars for the Koreans who, little by little, start to make the kitchen and the service area of Brazilian homes, with their refrigerators and washing machines. Is what reveals exclusive research for the Economic, Brazil held by CVA Solutions, connected to the CVM American Inc.
"The saga of Asian manufacturers in the white line, however, will be much more difficult than it was in the Brown line," says the Managing Director of CVA, Sandro Cimatti, responsible for the study.
But in the current scenario, brands such as LG and Samsung already annoy Brastemp and Consul, Whirlpool's Latin American. The survey indicates that the LG leads the washing machine front load (front access).
"What prevails is the brand name Brastemp and top load model, but there is an important move of LG and Samsung, on a segment that arrives to the country with the dual function of wash and dry, thus becoming the gateway of Asia".
According to the poll that interviewed 6,882 users of washing machines from all over the country, top load models (upper access) are in use in most Brazilian homes searched. But there seems to be a migration of population, behavior that needs to be taken into account.
"Today more than 70% of men already operate the home machine," explains Cimatti. "And they prefer models with embedded, high-tech thing that Koreans take".
Another transformation that can lead to a significant growth of Korean is that Brazilian families have fewer and fewer domestic servants as already occurs in countries of Europe and North America. "The younger married are performing household chores," he says. And it is precisely this younger audience most susceptible to novelties.
] The study on refrigerators interviewed 6,693 users and kept the field in this sector of the Whirlpool group. According to the Executive, the only possibility of threat would be add to refrigerators chips and internet connections for functions such as grocery list and contact with the online retailer.
"In this type of technology the Asians know compete as anyone," analyzes Cimatti. It is what starts the design the Samsung with the cooler with touch screen and high-tech applications such as Google Calendar.
For the Household Division Manager of Samsung, Jefferson Patel port, as is very recent and with above-average prices, the consumer still adopts as a reference when buying points as design, power and benefits. "When the white line products connected to popularizing, we will have a more significant change." This does not means that they are not ongoing.
"We have a technology used in after-sales service that transmits a signal via direct phone to Customer Service," says Sales Director for white Line LG, Marcelo Perin. "This is a preliminary environmental which avoids the technical visit".
In the assessment of the Executive, the more sustainable footprint combined with trend and performance make the products as reliable as the Brown line. "It is obvious that it is not the first brand of interest, but consumers have realized the many benefits offered and should gain more confidence as all production is local".