Technos integrates Dumont until June

The Technos watch manufacturer wants to complete the integration of industrial and administrative areas of Dumont, acquired in March, until the end of the semester, said Thiago Picolo, Chief Financial Officer of the Technos. Is pending for the time being, the integration of commercial area.
Before you begin the expansion of Dumont, the Technos intends to finalize a study lasting up to three months. In a conference call with analysts and investors yesterday, Picolo said that the company intends to implement a strategy of best "pricing" of licensed international brands of Dumont in Brazil. The goal is that there is an increase in sales volumes.
The Executive said he hopes to renew the licensing agreement with the Fossil (owner of designer Marc Jacobs, Michael Kors, Armani and Diesel) in the same year, in a way similar to the present.
For national brands of Dumont (Dumont and Condor), the strategy will be to implement more news in the portfolio. "We identified a stock with low rotating products, but we had that already" Picolo said.
According to the Executive, the Technos has identified a great difference in productivity in relation to Dumont. While an employee of Technos manufactures watches per day, 80 of Dumont produces between 30 and 35 units.
The Technos has not reported the percentage of employees who can leave the factory of Dumont in the integration process. Both companies produce in the free zone of Manaus. In the administrative area, the company intends to take advantage of only 20% of employees, due to overlapping of activities.
In the first quarter, the Technos had net loss of $ 7.7 million, compared with net income of almost $ 10.9 million in the same period in 2012. Net revenues grew by 6.1%, to $ 59.2 million.
Before interest and taxes, the company recorded a loss of r $ 6 million. A year before, had recorded profit of $ 10.3 million.
According to Picolo, it is still early to assess the performance of the Technos on mother's day. The Executive said, however, that the company is growing with market share gains in the second quarter, once the watch industry as a whole has not brought growth.