Premium foods give profit millionaire

Manufacturers of products for the pet market in export and invest in new distribution channels such as supermarkets and restaurants, to dispose of the goods. To meet the demand in an industry hungry for news, create items like chocolate and beer for dogs. The brands have a average annual growth above 10% and make partnerships with universities and research centers to develop new offerings.
The entrepreneur Nelo Marraccini Grandson innovates in production because it believes that customers are more meticulous. "They travel abroad, have new references and want better products." Marraccini leads a group of companies, which includes the V.I.P.dog, chocolates and biscuits for dogs; the Megazoo, super premium food for birds, primates and fish, in addition to San Francisco, which delivers more than a thousand items, including beauty products and accessories. The companies were opened in 1990 and made $ 18 million last year.
"The brands grow 14%, per year," says the entrepreneur, former employee of multinationals in the field of food for pets and also a shareholder of a logistics and distribution company in the industry. To give you an idea, the V.I.P.dog produces nearly a ton of chocolates to the month, crispy versions, milk and white. The canine version of the candy is made up of a mixture of milk, starch, maltodextrin, vegetable shortening and vanilla aroma. Contains no sugar and theobromine, a substance contained in the cocoa, but highly toxic to dogs. Last Easter, the manufacturer increased 50% production to meet the demand, in Brazil and in Latin America.
This year, Marraccini should invest r $ 3 million on the purchase of a hygienic mats for dogs and in the expansion of national Megazoo. Recently, the brand introduced a super premium line for ornamental fish, created from research done in partnership with the Federal University of Lavras (UFLA), in Minas Gerais. The production also includes maintenance items and aquarium water treatment, such as cleaning materials and pH regulators.
Vetnil veterinary laboratory, based in Louveira (SP), are manufactured by 50 tons of add-ins and eight tons of drugs per month, according to the Director of marketing Cristiano de Sá. This year, it is estimated to grow 20%, up from 2012, when won $ 58 million.
With an area of 4.5 thousand square meters, the company was established in 1994. Has 200 employees, of whom 70 veterinarians. The production is aimed at dogs, cats and birds, and rodents, horses and farm animals. The brand delivers a range of products-92 and 38 are for small animals. Part of the chewable items catalog that help control the presence of tartar and bad breath, and vitamin compounds suitable for animals, stress situations such as travel. "We will seek new markets, in Brazil and abroad," says Samuel.
The company already exports to more than 15 countries, such as Chile, Portugal and the United Arab Emirates, in addition to the Dominican Republic, Panama and Argentina. Exports represent 3% of the revenues and the goal is to increase the share to more than 10%. About ten new products will be launched in 2013.
In the Carpenter Dog Beer, the flagship is a beer designed specifically for dogs. "It's a meat flavor drink without alcohol", explains Marco Melo, founder and owner of the brand, a result of an investment of $ 1.5 million. The idea arose in 2007, when he realized that there was liquid snacks in pet market.
To create the new, has partnered with the Senai Technology Center food and beverage (CTS food and drinks), in Vassouras, Rio de Janeiro, which makes technology consulting and research and development projects. The work took more than two years of study, with a group of veterinarians and experts in beer.
The goal was to get a drink rich in nutrients and vitamin b. "we were able to reduce the levels of carbohydrates, replacing it with more protein." The beer was launched last year. Today, the production volume is 12 thousand litres a month.
In addition, the delivery factory H2Au and H2Miau drinks, low-sodium waters, for dogs and cats. "We want to be the first company in the world that specializes in beverages for animals." The estimate of Melo is that the company's sales exceed $ 2 million in 2013, with the increase in distribution channels. He also sewing licensing agreements of products such as teething rings and drinking fountains, and invests in the franking. "There are 22 units in negotiation of the Dog Beer Cafe, a ' bar ' theme for dogs."
This year, the forecast of the entrepreneur is to invest $ 1 million in a new line of products, which should hit stores in 2014. The export is also on the agenda. "There is already a demand for external sales." Another project is to break the limit of deliveries only in pet shops. "Pet owners want to buy supplies in the same place on buying your personal items. Our focus is to get to supermarkets, convenience stores, bars and restaurants. "