Powerade ION4 sports drink, Coca-Cola Brazil, launches this week his campaign, ' every game has power to the FIFA Confederations Cup 2013. The action of isotonic, chosen by FIFA to hydrate the players during the competition, begins with the arrival at the commemorative packaging market in flavor Mountain Blast (mix of fruit) and point of sale promotion that will give the consumer equal to that squeezes will be used by players during the Championship.
"The campaign shows that Always has to be ' Power ', whether in training or in the final of the FIFA Confederations Cup 2013. No matter the game, Powerade is there helping the athlete to overcome, to show their power, "says Tariq Ramos, Director of Coca-Cola Brazil Hydration.
The new advertising film have 15 seconds and will be displayed in open TV stations-Globo, Bandeirantes and Record, in the streets of Sao Paulo, Curitiba, Belo Horizonte, Ribeirão Preto and São Carlos, in São Paulo. The media plan also includes subscription sport channels SporTV, ESPN and FoxSports. The brand also will sponsor television programs, acquiring units of exchange for Pass, Sportv, and Sportscenter, ESPN. The Agency DAVID Brazil was responsible for the adaptation of the campaign to the national market.
To participate in the promotion and take home a unique squeeze, consumers must buy three units of Powerade, drink aimed at practitioners of physical activities of long duration that provides better sports performance. Participate in the first phase of the promotion, which has national scope, Carrefour, Walmart stores and Extra. The expectation is to distribute 150 thousand gifts.
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