MY HOUSE, MY LIFE, MY FURNITURE, MY APPLIANCES

The Government closes the last details to launch next week, the card will enable the beneficiaries of the program Minha Casa, Minha Vida purchase furniture and appliances of white line. And the Government has made various requirements for companies: we need inventory in stores; beneficiaries can buy at prices consistent with his income; that the products are of appropriate models to buildings; and they have quality and maintenance.
Yesterday, the Finance Minister, Guido Mantega, went through a marathon of meetings with Ministers Miriam Belchior (planning) and Agnaldo Ribeiro (cities), with industry and retail entrepreneurs and even with President Dilma Rousseff for the end to announce to the press the new social card on date still be checked, probably Tuesday or Wednesday. There are still some technical details to close the product.
Six representatives of manufacturers and resellers of two sectors met yesterday with Ministers to discuss the criteria of choice of products that can be purchased with the card. First, Ministers probed whether there would be stock or industry conditions to raise production. Wanted to know if there was interest in the creation of the card. The membership was.
In return, the Ministers demanded three business commitments. First, the industry will ensure good conditions for sale to retailers. Retailers, in turn, will ensure that the products arrive by affordable consumer Minha Casa, Minha Vida. Besides benefiting the target audience, the Government would prevent the measure press the prices and inflation.
The second condition was placed to guarantee quality, i.e. that is not offered to the population of lower income bad products. The third request was that there is maintenance of the equipment purchased. "Consumers cannot pay a product in many months with no guarantee that it won't break in a year," said one of the businessmen present to the meeting, citing the Ministers argument.
The businessmen ensured the Ministers that there are sufficient stocks. "This quarter is much better than last year. We have enough capacity to provide ", said to the President of the Economic Brazil National Association of manufacturers of domestic appliances (power lines), Rachel Kiçula. According to him, the industry can increase by up to 20% capacity. In the case of televisions, for example, would it be possible to extend the offer at about 2 million units.
As for the price, he considered that the country has a dynamic economy and that does not depend on personal will keep prices. "But it is clear that there will be a special care so that there is no increase in cost, especially when it comes to a program for popular layers". The businessman declined to estimate how much sales should grow with the creation of the line. "This is not a sales explosion, because the houses are being built slowly".
The six pack to the automatic washing machine are still under review the technical specifications of the products to be included in the benefit. The main condition is that the articles are appropriate to architectural projects of the program, because of the dimensions. For example, six mouths, refrigerators, duplex type or table of six places probably will be left out, because it won't fit in the rooms of the houses of the program.
But one thing the Minister Miriam Belchior guaranteed to leave the meeting "will give to buy automatic washing machine, and it's not just six pack".
In 2009, the year of the financial crisis and the eve of election year, President Lula capitalized on for the campaign of his successor when reduced to zero the IPI of tanquinho. The success was great and the sales of the product rose by around 20%, taking the six pack to the homes of many housewives and washerwomen. The benefit was extended twice.