Ments launches chewing gum in strip format

Mentos Pure Fresh, brand belonging to Perfetti Van Melle, launches the first sugar-free gum in stripe format (two-layer strips). The gum has size greater than the traditional gum (2.8 grams). The new product has two flavors: Fresh Mint and Cool Mint.
The new gum is the main brand launch in 2013 and the bet to bring a successful innovation for Brazil, as well as in the case of Mentos Pure Fresh in bottles, exclusive packing Perfetti Van Melle and the brand's best-selling Ments.
The new product comes to points of sale in wallet (wallet). The layout highlights the main features of the product and makes it even more attractive to the consumer at the point of sale. The Perfetti Van Melle invests in this packaging format from 2011, when Mentos Pure Fresh 3 launched and Mentos UP2U. "The products in the wallet, trend in the gums, presented immediately excellent results," says Amy Mathai, Director of marketing at Perfetti Van Melle. Each new product portfolio of Mentos Pure Fresh contains 12 units.