Live leads mobile market with participation of 28.8%

SÃO PAULO-Zoomed to 6:49 pm Telefónica/Alive kept the lead in the mobile phone market in April, accounting for 28.83% of total active cell in the country during the period. The carrier's customer base reached 76.3 million, 1.5% more than in April last year. Compared to March, participation increased 0.05 percentage point, but, in comparison to April 2012, the carrier lost 0.92 percentage point.
Next is the TIM, 27.01% market share, 0.12 percentage point more than in April last year. In March this year, there were 0.03 percentage point gain. The user base grew 5.1% to 71.5 million.
The course ended April with a 66.1 million users, 6.8% higher than the number of customers checked a year earlier. The carrier's market share was 24.98%, 0.5 percentage point higher than registered in April 2012. In March this year, the carrier lost 0.13 percentage point of market share.
Hi closed April with 49.6 million, 5.8% more than a year ago. The market share in April came to 18.77% with 0.2 percentage point gain over the past year. Compared to March this year, the Hi increased its market share in 0.03 percentage point.
General numbers
Mobile telephony closed April with 264.5 million lines enabled, according to Anatel. With the addition of nearly 500 thousand hits in the last month, the segment recorded an expansion of 0.19%.
In April, the participation of the technological standard of fourth generation (4 g) mobile telephony-LTE-doubled, leaving 0.01% registered in March to 0.02% in the last month. In this period there was a jump in the number of accesses to 48,459 14,702 lines 4 g enabled.
The third-generation technology (3 g) reached 70.8 million hits in April, which corresponds to 26.79% of the subscriber base. This segment is formed by the sum of cell phones with internet access (smartphones) and tablets, with 63.8 million hits (24.1%), and the chips installed in computers connected to modems, with seven million hits (2.65%). The GSM technology, the second-generation (2 g), it is still prevalent in the country, with (70.37%).
Mobile phone numbers, released by Anatel, are composed by data terminals of the machine to machine communications – known by the acronym in English "M2M", with 7.3 million active chips (2.79% of the market). This segment includes, for example, credit card machines and equipment of satellite vehicle tracking.
In April, had a teledensity-index that measures the number of hits per group of 100 inhabitants-hit 133.8. In this period the 79.84% of active chips (211.22 million) were prepaid account mode. The remainder, 20.16% (53.33 million) were from pós-pagas lines.