Thursday, May 02, 2013

Itaipava throws cans after the Formula Indy

The Grupo Petrópolis, second largest brewer in the country and largest beverage company with 100% Brazilian capital, launched last week a new can of beer in tribute to São Paulo Indy 300 Formula Itaipava Nestlé. In total, will be produced 18 million cans of Itaipava alluding to the event, which takes place on May 5, mounted circuit in Anhembi Sambadrome and a stretch of the Marginal Tietê.
According to Douglas Costa, Director, Group marketing is a way to promote the event and demonstrate the brand's pride in being present on the occasion. "The formula Indy is a great international event admired by millions of fans. Actively participate in that with the Australian public in São Paulo is a privilege, "says.
The cans, which bring the figure of a rider along with the traditional checkered flag, as well as an official logo of Indy, begin to be distributed today in sale points of São Paulo and Rio de Janeiro.
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