Hellmann's is sponsoring the SP Burger Fest with custom packaging

For the restaurants, Hellmann's produced a different packing with label that reproduces the logo of SP Burger Fest and invites customers to participate in the festival. Ketchup is the official mark of the festival
Linked in the main gastronomic events that happen in the country, Hellmann's is supporting for the second time the SP Burger Fest, an event devoted exclusively to the burger. Hellmann's Ketchup is the official mark of the festival which takes place from 14 to 28 May.
In the second edition of the festival, Hellmann's prepared something unique to participants: all who purchase the SP menu burgers Burger Fest in restaurants selected will receive a kit with ketchup and the event guide.
Special packing comes with labels signed by both artists on the rise on the world stage: Dulk productions is the most important of the Spanish scene and works with urban art, illustration and graphic design. Recently created an illustration for Acqua propaganda of Giò and received an award in Belgium. The second is Adhemas Batista, Brazilian digital artist, passionate about art and urban lifestyle. Currently, he works for Absolut Vodka, National Geographic and Fiat.
"Is a special form of gift-giving our fans and Burger lovers showing that Hellmann's Ketchup also values and invests in art and culture," explained Patricia Itabaiana, marketing coordinator.