Thursday, May 09, 2013

Coca-Cola leads Brazil flag colors for cans

For the first time, Coca-Cola will change the color of its traditional red Tin. The packaging will be the colors of Brazil's flag: green, blue and yellow. The cans, which are already on sale, have red on one side and the other of another color. The action is part of the national campaign "Let's together coloring Brazil", created to honor the Brazil during the Confederations Cup, which starts on June 15.
"Until then, we had done were changes inside the Pack, but in limited sectors. Get out of the Red to put the colors of a country is unprecedented in the world, "said Javier Meza, Vice President of marketing for Coca-Cola Brazil. According to the company, the change in the color of the packaging of the brand, in this first moment, will cover only soft drinks sold in Tin.
Although already has launched commemorative tins with other colors, in regional shares, Coca-Cola reported that it is the first time that occurs a change of color of the can of soft drink nationwide.
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