Close Up changes and brings new look to 2013

To enhance the connection that already has with the young audience, Close Up in 2013 brings a whole new visual identity, by means of a language still younger, attractive and aspirational, which can already be found on the shelves.
The novelty was hatched to make clear its effectiveness and the benefits gained from the use of the line. The first change begins with the logo of the brand that was more modern and with better visibility and the strong presence of black color in all communication and packaging. "To translate the expectations and needs of the consumer, packaging explain clearly and objectively the benefits and features of each product by means of contemporary and colorful design," says Renata Asuncion, Marketing Manager for Close Up.
According to the Institute's research Kantar *, the teeth are the number one concern of these young adults, 18 to 24 years, when it comes to personal care. "In this scenario, the concern with teeth and a nice breath goes beyond health, brings confidence to the young has attitude to gain what they want," says the Manager.
* Instituto Kantar, search for "Young Adults", 2011.