Chiclets launches taste Power

The new flavor comes in a pack of eight units, with 12 illustrations by emotigums who follow the thrilling concept.
Flavored energy drink product hits the market to bring the concept of energy for teens. The formula contains Guaranine, caffeine from Guarana.
May 2013-Chiclets chewing gum brand of Mondelez Brazil, has just released a Special Edition with innovative and unique flavor, specially developed to please the palate of the generation Z – formed by teenagers aged between 13 and 17 years. This is the Power, flavored Chiclets fruit energy.
The new Genesis hits the market to impact the public seeking products that offer different sensations, referring to the energy drink flavor recognized, appreciated by teenagers who have energy and a willingness to face a hectic and electrifying routine, which includes studies, sports, parties, and other activities.
In addition, Power is part of Chiclets brand strategy to monitor trends and behavior of your consumer, who consumes chewing gum also to remain alert and focus on daily activities, according to data revealed by research with young people between 12 and 17 years.
"Chiclets Power came after research that helped us to understand further the main needs of our audience. So, we decided to bring a concept based on a category that is success in the Middle teen to energy drinks-and put on the market a product with amazing flavor, created to satisfy the desires of the target when it comes to chewing gum. With the launch, we want to enter increasingly Chiclets in everyday life of the public, "says Beatriz Paulino, marketing manager of Chiclets.