Café Bom Jesus launches special packages to stimulate the tradition of Jerk

Bom Jesus, traditional coffee brand that was born in the Serra Gaucha and expanded by South and Southeast after its acquisition by Melitta, presents special and commemorative packaging market with the theme of the Jerk. There are nine packaging options with paper toys recortáveis that form a gang, the most typical characteristic of the festivals of the month of June.
In order to stimulate and communicate the tradition of Jerk with all generations, the special packaging with the main characters of the party, forming a gang: the Hillbilly, the redneck, the bride, the groom, the bride's parents, the priest, the delegate and the accordionist. In addition, emblematic icons as the bonfire, the balloons and the flags can also be clipped to compose the joke.
"We had the idea to take advantage of the back of the packaging of Coffee Bom Jesus to give our consumers with a bit of popular culture and thus generate interaction between parents and children so playful," says Audrey Novi, product manager of Melitta. "The project just came out of the role due to our partnership with Brasilgráfica, enabling simultaneous printing of nine different versions of packages that can be collected by consumers of the product," adds the Executive.
"The paper toy is a worldwide trend among youth and adults, since the fun starts already in the construction of the toy itself," explains Michael Andrade, is the Director of the Agency's strategic planning in addition to the billboards. "The paper toy is a derivation of the traditional Japanese origami, but it can be done with any type of paper," she adds.
The special packaging of Bom Jesus can be found in supermarkets in the States of São Paulo, Rio Grande do Sul, Santa Catarina, Paraná and Minas Gerais from the second fortnight of May.
"The Café Bom Jesus is strong, tasty and is part of daily life; is for all times ", concludes the Executive of Melitta.