SÃO PAULO – in the first quarter, the Brazilian consumed less beer. According to the results of Ambev, was decrease of 7.1% in sales of beer in the period, which the company said was expected.
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According to the company, only in March sales decline in market volume was between 17% and 19%. "Despite the slowdown in industry volume in March, the April performance showed good improvement and we estimate that is dropping a digit average percentage," said Ambev.
In addition to the impact of Carnival early and bad weather (which remained throughout March), the national beer industry was also adversely affected by a higher food inflation and slowing growth of disposable income. "In this kind of environment, the fact that we had to raise prices in real terms to compensate for the tax increase October 2012 also not helped," said the company, noting that the packaging strategy will be even more important to improve the performance of net revenues by delivering consumers more affordable packages while the disposable income continue under pressure.
In the consolidated results of the company's operations in the country, the volume sold was 6.3%, from 28.845 million HL to 27.038 million hectolitres in the first quarter of this year. Beer only, the drop was 8.2%, to 19.817 million HL and soft drinks and non-alcoholic beverages the indentation was 0.5%, to 7.221 million hectolitres.
Already in the consolidated net revenue, Brazil had increased 0.8%, from r $ 4,906 billion in the first quarter of 2012 for R $ 4,945 billion from January to March 2013. Adjusted Ebitda totaled r $ 2,499 billion, 1.6% advance, with adjusted Ebitda margin of 50.5%, 0.4 percentage point.
Despite the decrease in sales volume of the Brazilian industry, the sales volume of innovations of Ambev grew in the first quarter, led by 550 ml cans of Skol and Brahma. The volume of premium beers also increased, driven by brands Budweiser and Stella Artois. Another highlight was the growth of sales of returnable glass bottles 1 litre and 300 ml. in addition, the market share in the North and Northeast continues on an upward curve.
Beers
While the volume fell 8.2%, net of beer segment of Ambev in Brazil backed down just 0.3%, to R $ 4,123 billion. The unit adjusted Ebitda grew 0.6%, to R $ 2,148 billion, with margin of 52.1%, 0.4 percentage point increase. In national market share, the average of Ambev in the quarter was a slice of 68.1% versus 69% for the first quarter of 2012.
Soft drinks and non-alcoholic beverages
The net sales of this segment of the company in the country grew 6.5%, to R $ 822,7 million. The adjusted Ebitda Advanced Unit 8.1%, to R $ 351,4 million, with 42.7%, high margin of 0.6 percentage point.
Profit
The net profits of the brewery Anheuser-Busch InBev rose for $ 2.05 billion in the first quarter of this year, from $ 1.67 billion in the same period in 2012, a high of around 22%. However, the fall in sales volume in its main markets, Brazil and the USA, made the recipe to be below analysts ' estimates.
AB InBev's revenue fell to $ 9.17 billion in the first quarter, to $ 9.33 billion a year earlier, also affected by the weaker dollar, although the company has raised prices of its products. The analysts ' forecast was $ 9.64 billion in revenue. Ebitda declined to $ 3.43 billion from $ 3.56 billion.
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