Wednesday, December 11, 2013

Le Manjue Organique launches healthy ganache

Paulistano restaurant Le Manjue Organique launches a functional Cocoa Ganache. The product has antioxidant properties and low in calories. The formula of the candy is gluten-free, milk and soy. The marketing of novelty begins at the restaurant Le Manjue Organique, which specializes in functional food. The launch is accompanied by an action of missions on Instagram of company invites Internet users to publish photographs with themes aligned with the communication of the product. The photos sent composes a manifesto that will appear during the launch event. A stylized bicycle loops through the Vila Nova Conceição, São Paulo, and events to promote the novelty. Creation is the Aktuell.
Mundo do Marketing - 10/12/2013
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