Tuesday, December 17, 2013

Kibon inaugurates new store concept of Magnum

Kibon inaugurates a store concept of popsicle Magnum, this time in Shopping Iguatemi in São Paulo. With the opening of Magnum Pleasure Spot, the brand hopes to have the same impact that the Magnum Store, launched in São Paulo in 2012. The point-of-sales model has been successful also in cities like London and Paris, and allows you to customize your own public popsicle Magnum, with more than 10 types of different toppings. The consumer can choose toppings of Belgian chocolate in flavors: white, milk, semisweet and bitter, plus toppings ranging from traditional as pistachio, chocolate sprinkles and farofa, paçoca until unusual as Kettle Corn and pepper pepperoni.
Mundo do Marketing - 17/12/2013
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