Jaguar Land Rover should end the year with 42% increase in sales

RIVER-the British carmaker Jaguar Land Rover should end the year with the sale of 10 thousand cars in Brazil, an increase of 42% before 2012 (7 thousand cars). The information is the President of Jaguar Land Rover in Latin America, Flavio Padovan. According to him, only the Jaguar model, were traded on average 30 units per month in the year.
The Executive was in Rio today to announce an investment of r $ 750 million for the installation of its first plant in Brazil, as anticipated by the value. The new plant will be built in Itatiaia, within of the River, with completion planned for 2016. It will also be the first plant of the company in Latin America.
Currently, the Land Rover holds 53% market share in the SUV market in Brazil. For Padovan, the market potential of the segment in Brazil is enormous. "Only 7 percent of the cars sold in that niche are produced in the country," he said. For cars over $ 150,000, in this segment of SUV, Brazil produces only 11 thousand cars a year, according to he.
The company will have a grace period on the payment of ICMS on value equivalent to invested in the project ($ 750 million). In this way, after reaching the amount to be paid, the automaker begins to pay retroactively the ICMS due – which should take four to five years, according to the State Government of Rio.
According to the President of Land Rover, the factory will have a production capacity of 24 thousand cars per year. There is a possibility of expansion to meet any demands of market in Latin America.
"At first, we will focus only on the Brazilian market. But in a second phase we can evaluate the possibility of export. The plant will be ready to expand, "he said.
According to him, the entry in Latin America is a strategic decision for the company's expansion plan, which already has plants in India and China shared with other Indian Tata Group companies.
He wouldn't say which will be the first model of Land Rover vehicle to be produced in the country, ma s stated that the unit will have the capacity to produce two distinct models. The initial effective factory will feature 400 f mployees. That number should double by 2020, according to the Executive.