Grow sales in cellular markets and department stores

The operations of supermarkets, hypermarkets, Department stores and e-commerce gained prominence in sales of mobile handsets this year. According to figures from GfK consulting, the advance from January to August in sales, compared to 2012, was 30%, while general trade of equipment grew 6% and totaled r $ 66.2 billion.
"The generalist channel-which includes hypermarkets/supermarkets, Department stores and e-commerce-had expressive evolution 2012 to 2013, while the specialist channel remained at the same level of revenue," says Simone Aguiar, Manager of GfK's retail business unit.
In performance by regions, the trio Parana/Santa Catarina/Rio Grande do Sul has highest percentage of growth, accumulated in the same period in 2013 reaches 18% higher revenues to 2012. The Northeast and Grande Rio de Janeiro come second, among the highlights of growth by region, with 7 high GfK%, on the other hand there was drop-1% in turnover of Great SP.
Among the product groups, the company found that the largest percentage growth in values in the period were in Telecom (24%) and small appliances (22%).
To understand how is the front of the Brazilian economic time consumption, the GfK survey of 500 people was held in the main capitals, in which respondents gave their opinions on the effect of the demonstrations on the shopping trip of electronics.
The research of the consultancy pointed out that the Brazilian as well as search for consumer electronics that concentrate high technology, also is attentive to new formats/sales channel to carry out their purchases. When questioned about the "channel of sale" in which intend to perform your next purchases, most of those surveyed, 44% signaled the intention to buy over the internet, with 25% of consumers still do not know where to buy, 19% would purchase in a mall store and 13% in a street store.
"Consumers increasingly seek interactivity and experimentation of the products, in addition to see strengthening the relationship with trademarks, such situations create additional stimuli for implementation of purchase", concludes Simone.