Tuesday, December 10, 2013


The Brazilian industry of household cleaning products should end the year with revenues of R $ 32.5 billion (including taxes on the production), on high 6.1% over the past year. Excluding the price variation, the real increase should be 4.4%. The data is the study of FGV Projects commissioned by the Associação Brasileira das Indústrias cleaning products and related (ABIPLA).
According to the FGV Economist – Robson Goncalves, responsible for the survey, the year is ending with deceleration in the pace of growth. The prediction is that, in the first half of 2014, real growth should be just 1%, with slight improvement in the second half to end the year at an all-time high of 1.7%. With the price increases, revenue should increase 4.4% throughout the year, reaching R $ 33.9 billion.
The increase in the number of households contributes to the sector's growth. "Increasingly we have families of a person, and each household has to have a stock of products," says Gautam.
The total investment of the cleaning industry should be of R $ 720 million this year, with prospects to reach $ 800 million in 2014. FGV projections were made from the Annual Industrial Research (IRP) of the Brazilian Institute of geography and statistics (IBGE) of 2011. In 2012, it is estimated that the real growth was 0.6% and 5.6%, nominal, totaling R $ 30.6 billion.
According to data audited by Mintel, from January to early December of 2013 were launched 830 new packaging in the national market, and multipurpose cleaning products showed the largest number of releases, followed by liquid soap for clothes Secondly, sacks and containers (3rd), softener of clothes (4th), flavourings (5th), sponges, MOP and rags (6), tissues (7) toilet paper (8), (9) tableware detergents and absorbent paper and multipurpose pans (10).
Reckitt Benckiser was the company that launched more products in the period, followed by the Bombril Secondly, Unilever (3rd), Carrefour (4th), Amparo Chemistry (5th), waxes Johnson (6), day (7), Procter Gamble & (8th), hygiene and cleaning Products Flora (9th) and Smell It industry (10th).
The packaging used in the period was the plastic bottle, followed by flexible plastic packing Secondly, cardboard box (3), aerosol (4), (5) pot, jar (6th), stand-up pouch (7), (8) and flexible sachet packing blister (9).
ABRE - Associação Brasileira de Embalagem - 09/12/2013
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