Bela Ischia launches two flavors of tropical juices for summer

Market leader in great river, in sales of concentrated juices, according to research from the OPEN, the beautiful Ischia expects to close the year of 2013 with growth of 30%, and also invests in the market of juices ready. The news, which reach the gondolas from November, have tropical flavors: graviola and acerola, in limited edition, for the hottest season of the year, and one-liter Tetra Pak packaging.
Worried about the quality in the supply of products less harmful to the environment, the beautiful Ischia invested approximately r $ 2 million in a new Tetra Pak machinery for packaging of their products. For the launches, the brand has opted for one-litre packs.
According to Renata Tilli, Director of Marketing, the company has invested approximately R $ 400 thousand for the release of the two products. "We chose the juices ready of graviola and acerola, because these tropical fruits are the face of the summer. In addition to refreshing, are rich in vitamin C, "he says.