Renner will bet on the YouCom flag in the coming years

Renner has much to celebrate this year. With 200 stores in operation with the flag Lojas Renner, the network has expanded the activities of Camicado, today with 42 points, and has given greater attention to YouCom, operation aimed at the young audience that today counts with 11 shops opened.
According to the company, the prospects are positive for all brands and, for the year 2021, the Lojas Renner has 408 projection sales points, which will keep the company in the lead among the clothing department stores in the country.
In YouCom-aimed at the younger audience-the prospect is too optimistic and the company wants over the next eight years 400 sales points. The brand, which replaces the Blue Steel since July this year, has increased focus of activity in the South and Southeast of the country.
To the end of this year, the company, chaired by Joseph Gallo, believes that its stores to reach 279 points of sales, divided in: Renner with 217; Camicado with 46 and the rookie YouCom closing the year with 16 stores.
"In the third quarter of 2013 we opened eight stores, five lojas Renner, two YouCom and one Camicado, in addition to the conversion of seven stores were branded Blue Steel and that, now, are YouCom", stated to the DCI.
Only with the opening of stores, the company invested an amount far superior to last year. In the third-quarter balance sheet released recently, Renner reported that were invested R $ 48.9 million in the opening of new points of sales, higher index to 36.3 million invested in the third quarter of 2012. Year to date (January to October) the disbursement of the company with the new shops reached r $ 109.9 million.
In addition to increased sales, which currently is of 382.1 thousand square meters, the company saw average ticket purchases with the cards themselves (private label) and the value of payments made via other means to grow significantly.
According to the company, the average ticket Card Renner, in the third quarter of 2013, totaled r $ 156,96 to the $ 147,61 in the same period last year. Already the average ticket company was r $ 113,11 in the last three months of 2013.
The Camicado that began in the company's results shy also excelled throughout this year. "The gross margin decreased from 40.3% to Camicado 45.9% in the third quarter of 2013, as compared to the same period in 2012, as a result of the work to improve the product mix. Since the beginning of the year, the operation has double-digit growth. "
Asked about the prospect of the Camicado stores become street operations as one of its competitors, Preçolândia, Renner said that operations targeting the shopping malls.
In recent months, the Department store took some measures in relation to their online store. The retailer anticipates that its online operations represent 5% of total company sales. Previously, Galló said the company will continue with the efforts to optimize your virtual sales. "Renner will continue optimizing the structure of e-commerce", explained the Executive.
To achieve the goal, in June this year the Renner released to their consumers Push Store, application that integrates with Facebook. According to Neil Franciscone, General Manager of marketing for Renner, the new tool has been developed to highlight new products that the banner available on your e-commerce. "The Push Store is one of the tools to boost e-commerce sales in 2012, recorded revenues of $ 20 million," said the Executive at the time to the DCI.
This year the company won the DCI Award, most admired companies in the sector, in trade category, edging out competitors such as Grupo Pão de Açúcar (GPA) and B2W.