Production is Apple's priority

To advance to rivals like Samsung Electronics and laying the foundations for new products, Apple will invest more on the machines that do the work of mass production of iPhones, iPads and other devices. This includes equipment for polishing the colorful plastic new iPhone 5 c, laser machines and thinning to carve the MacBook aluminum body and test equipment for the lenses of the cameras of iPhones and iPads, said industry sources who requested anonymity.
Spending, estimated by Apple in its capital expenditure forecast for its fiscal year 2014, emphasize as the most valuable company in the world is deepening its design and inventing technology for its production process. Apple is closing increasingly exclusive agreements for machinery, said the sources, outperforming the other companies with regard to spending on tools then deploys in the factories of its suppliers, mostly in Asia.
"Your designs are so unique that it takes a process of manufacture only to make them," said Muthuraman Ramasamy, Frost Sullivan consulting analyst who studied the use of the equipment. "Apple has so much cashier that invests in cutting-edge machines commonly used in the aerospace and defence industry".
The President Tim Cook, who helped create the vast Apple's supply chain before succeeding Steve Jobs in the Presidency in 2011, is returning to invest in business because sales growth stagnated by competition from Samsung and others. Although the design of the manufacturing process is part of the creation of Apple products for some time, the task took on a greater urgency: the company's capital expenditure for fiscal year 2014 excluding spending in retail amounted 61% in 2013 and was almost multiplied by ten since 2008.
The $ 10.5 billion under the capital expenditure for fiscal year 2014 are a fraction of the $ 171 billion in sales by 2012, and part of the money will go towards the construction of its new headquarters in Cupertino, California. However, the Samsung, which split about $ 22 billion of capital this year, emdispêndio is the only company of consumer electronics products that surpasses the Apple emgastos, according to data compiled by Bloomberg. In comparison, Hewlett-Packard has $ 3.7 billion in 2012 and, Sony, $ $3,95 billion.
Last month, Cook said that the company is preparing new products in other categories where she doesn't act. Apple not only purchase machines for its suppliers, but also uses his box $ 146,8 billion as a kind of Bank, providing funding to build factories, said Horace Dediu, expesquisador of Nokia Oyj who studied the Apple capital expenditure.