Piracanjuba renews packaging of cheese

Mozzarella cheese, plate and Standard Mines, available in thermoformed packaging of 200 g, with Easy Open, had modified layout and are even more attractive in the gondolas
The design of the packaging of 200 g cheese, Mozzarella dish and Piracanjuba Standard Mines, changed. The objective was to make the visual identity of the products even more clear and facilitate consumer access to them in the gondolas. "The packs are more modern, with pictures illustrating the types of cheeses, plus strong and cheerful colors, symbolizing the category language. And a novelty: the cheese of the Kingdom will also be made available in new packaging of 200 g, "says Heba Guimarães, Marketing Manager of Piracanjuba.
The new layout, brought more vibrant colors for each kind of cheese, generating more contrast on the packaging of 200 g. It was also created a box owner, inspired by the logo of the brand, to highlight the text messages. In the illustrative images, photos with "suggestions" were incorporated into all of the products mentioned. "The result is more attractive and self-explanatory," adds Nash. The process of production of thermoformed packaging was maintained to ensure the use of the full potential of graph labels, ensuring higher image quality and color.
The cheeses are now available in supermarkets, hypermarkets, and emporiums of all Brazil.
Easy Open Packaging
Termofada packing with 200 g and Open Easily, is a world-wide trend presented by Piracanjuba to the Brazilian market. They do not require the use of knives or scissors in time to open. "Practical and cost-effective. The product will always be fresh and the supermarket will not need slicing larger cheeses weigh or label to market them in smaller packages. In addition, for everyday use, small portions are even more suitable, because it avoids the waste. The Open Easy also makes the product more hygienic ", emphasizes Claudio Costa, Refrigerated unit manager of Piracanjuba.
Another advantage is the ease of distribution in the points of sale. "The cheese does not need to be heavy in front of the consumer, since it comes with your standard weight in the barcode. It's simpler and more agile ", concludes Claudius.