Number of tablets sold in Brazil grows 228% in 2013

The number of tablets sold in Brazil grows 228% in 2013. The amount of product brands has grown from 24 to 47 and the models, from 83 to 244. The new entrants in the category were the most affordable item with a fall in the average price of 42%. With this, the main attribute of purchase is no longer the memory capacity and went on to be the cost. Consumers who have purchased the device, 47% did so by internet, 34% in mall stores and 14% in stores. The numbers are from a survey of GFK.
The increase in sales primarily focuses on track under $ 300.00, representing more than a third of all handsets sold. Between 3 g and 4 g products, with higher price positioning, the price drop occurred with the rise of offers between $ 800.00 and $ 1,100 .00.
The development of the IT/Telecom market in the world and in Brazil is pulled especially for tablets and smartphones. The biggest evolution in units sold was with countries in Asia and Oceania with 86%, with 84% Latin America and Eastern Europe with 51%. In Brazil, the volume growth of the Smartphone market was 84%, while the conventional equipment fell 32%. In value, the smartphones grew 76% versus a decline of 8% of the cell phones.
Smartphones also at high
Smartphones lead the list of products purchased in the last six months with 41%, followed by thin-screen television with 33%, and cell phone, with 30%. Also stand out in the ranking of purchase intent for the next six months the thin screen television with 32%, smartphone with 30%, 24% and tablet notebook with 22%.
The Smartphone market should close 2013 with a volume growth of 75% for 2012. This year, 46% of smartphones sold in the country had digital camera with minimum resolution of 5 megapixels. The resolution of camera the size of screens and the increase in the supply of models Multi Sim Card and Sim Free also gained importance for consumers.