New Pine disinfectant labels Ypê translate modernity

In the last five years, average spending growth in Brazil with cleaning products was 41.5 percent, according to data from the Brazilian Association of industries of cleanser and related (Abipla). Within this context, one of the highlights is the category of disinfectants, whose turnover rose by 19.1 percent in the period. Given this positive scenario for the hygiene and cleaning segment in Brazil, the modernized Ypê Pine disinfectant line Ypê, bringing benefits and differentiators valued by consumers and that highlight the product. The new labels reflect the modernity and efficiency of the product, in addition to its new CAP that will be blue, aligned with brand positioning Ypê, differentiating the product at the point of sale.