Melissa creates collection inspired by Magnum

Sandals with a light touch of chocolate. This is the result of partner Magnum + Melissa, developed by the Studio tree, presented on Wednesday night at the Galeria Melissa, 13 in the city of São Paulo. The space dressed up chocolate for receiving the new collection, comprised of three models. The shoes have colors and unique fragrances. In place of the traditional smell present in all models of Melissa, the collection will have the fragrance of chocolate.
The colors represent the flavors of premium ice cream Kibon. The red marks the launch of Magnum Chocolate with Hazelnut; Brown will be the Classic Magnum; and tom Magnum embodies the White Chocolate cream. The products will be on sale until January 15 or while supplies last at own gallery Melissa and brand WebStore.
According to Isabel Masagão, marketing manager of Kibon, the Union of the two brands brought a product unusual and unique. "We are very happy with the result and this innovation allows a bigger approach with our consumers," he says. The concept store, opened in 2005, won an American version in February 2012 with Galeria Melissa NY and, in the first half of 2014, will also have a unit in Europe, in London.