Lipton introduces new visual identity

The Lipton introduces its new visual identity in order to modernize. The prediction is that the new packaging will be available later this month at the points of sale throughout the country. To engage the target audience, the campaign on Facebook "Short + with Lipton" invites young people to share the experiences that would like to enjoy more with family and friends, in order to show that moments of everyday life can get better with the consumption of Lipton Iced Tea. The Light version of the product also changes, passing to call Lipton Zero.