LG designs 15.2% growth in revenue in 2014 and invests R $ 40 mi

LG Electronics of Brazil follows optimistic in relation to the consumption potential of the domestic market and now projects a growth of 15.2% in 2014 revenue, betting on good results in the categories of air conditioning, phone and television.
To enable this expansion, the brand will invest initially, r $ 40 million next year to promote the world's largest campaign in the history of the company in Brazil, entitled "Your LG Arena". The video produced by director Spike Lee, and starring by Brazilian singer Seu Jorge, will be broadcasted in all media.
"Brazil is changing and the population increasingly invests to outfit their homes. We want to take this moment to show how our portfolio is able to meet your needs, "explained yesterday, the Director of marketing for LG from Brazil, Pablo Vargas, during the official presentation of the project in São Paulo.
According to the Executive, the contributions in this integrated communication platform will follow until 2016, with the aim of working separately each product category. "This campaign will be held throughout 2014 and, we intend to expand it between 2015 and 2016, talking about the new features in each product line," he said.
The new campaign will be launched on December 1st this year and between the months of February and March 2014, the multinational will promote specific videos to present his broad portfolio in the areas of air conditioning, phone and television.
The company wants to take advantage of the arrival of the World Cup to boost its sales in the first half of the year. According to marketing manager LG Electronics Home Entertainment of Brazil, Fernanda Summa, the TV Division revenue should grow 17% in 2014, with approximately 55% of annual sales going on in the first half of the year.
"Normally, in years without the World Cup, 45% of sales of televisions happen in the first half, while the remaining 55% are sold in the second half of the year. Already in the years with Cup games, these percentages to reverse, "said Summa to the DCI.
According to the Executive, other factors should promote the growth of sales in the first half, as the de saldões, performed by the retail, and mother's day, "when should occur a boom". Production in Manaus has already begun.