Increases concentration in the purchases of orange juice

Announced in April, the merger between the British and the Dutch Emig Gerber Refreshment has just been completed, in a movement that will concentrate even more demand for Brazilian juice overseas. According to information disclosed yesterday, the shareholders of Refreshment will be 72.5% stake in the new company and the Gerber Emig will have the remaining 27.5%.
The Refreshment Gerber is born as the largest European filling of fruit juices and non-alcoholic beverages in General and should absorb a large part of the total exports of orange juice from Brazil, which dominates the global market commodity.
A Gerber Emig had five industrial units in Northern Europe and 1.7 thousand employees, and generated revenue of € 801 million in 2012. The net revenue of the Refreshment was € 1.5 billion last year.
In Brazil, large juice industries estimate that their sales to the new Refreshment Berger will reach about 150 thousand tons per year, or more than 10% of the total. And the growing concentration concerns.
The study "analysis of a decade in prison Orange, organized by Marcos Fava Neves, professor at the Faculty of Economics and administration, University of São Paulo (FEA/USP) in Ribeirão Preto, remember that they are bottlers who buy the Brazilian orange juice and use raw materials as a basis for the manufacture of their drinks, with different mixtures and brands.
Earlier this decade, the ten largest bottlers who bought Brazilian orange juice in international markets accounted for 52% of the total exports of the country. It is estimated that 98% of the Brazilian production of orange juice are exported, or concentrated and frozen or ready to drink.