Family Buscopan packaging branding renews

In November this year, the new family packages Buscopan begin to reach out to large networks of pharmacies. The medicines Buscopan, Buscopan, BuscoDuo Compound and Buscofem, had logo and redesigned features. The brand, which seeks to renew each year, now brings a distinctive and modern layout for the whole line.
With the new visual identity of the brand, Buscopan Family believes will be perceived as a more modern line, besides increasing their visibility on the gondolas and differentiate among the contestants and the like.
By gradual entry pharmacy networks, especially in larger stocks keeping, it is likely that the two versions of the packages (new and old) are found during the first few weeks of airing. Despite the major shift in visual identity, it is important to note that all the products remains the same.
The reformulation of packaging is aligned with the overall visual identity, brand gets more consistency and can be easily recognised in other countries. Until early 2014, the year that the family full 60 year history Buscopan, all new portfolio will be circulating in major pharmacies in Brazil.
"IF SYMPTOMS PERSIST, THE DOCTOR SHOULD BE CONSULTED"