Thursday, November 28, 2013

Diageo offers sale of assets of Scotch from Whyte & Mackay

London-the British company Diageo has offered to sell most of the assets of Scotch from Whyte & Mackay to solve problems of competition resulting from the acquisition of a majority stake in indiana United Spirits, in July.
Diageo, the world's largest manufacturer of distilled, said on Monday that it would help the Office of fair trade, British competition authority with its assessment of the deal involving United Spirits, and that a new announcement would be made at appropriate time.
In July, Diageo acquired a 25 percent stake in United Spirits, part of the Empire of the entrepreneur Vijay Mallya owns Whyte and Mackay &, which sells a brand of Scotch whisky, but owes most of its business to providing scotches made by other manufacturers.
However, the British competition authority said on Monday that the smallest value whiskey Bell, Diageo, competes with the marks of the Whyte and Mackay & that the Union between the companies could lead to a "substantial reduction" of competition.
Diageo has offered to sell the grain distilleries Whyte Mackay & of Invergordon, Jura and Fettercairn, representing the majority of its production of Scotch whisky. The company stated that it would like to keep the smaller distilleries to malt Dalmore and Tamnavulin.
Diageo's whisky portfolio includes brands such as Johnnie Walker, J B & and Buchanan 's.
Exame - 25/11/2013
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