Coca-Cola expands line of drinks Del Valle Recently

Coca-Cola Brazil launches Del Valle Recently Cranberry + Apple, new fruit drink. The nectar of fruit is the second release of the company's special line, Reserve in Del Valle superfruits such segment – defined by the high concentration of nutrients. The first release was the nectar of açaí with banana.
Del Valle Recently Cranberry + Apple hits the market in packaging of 1 litre and provided 250 ml by Tetra Pak, the top cartons are illustrated with images which refer to the origin of the cranberry-the Andes. The front panel shows cranberrys and apples.
"We map the benefits of cranberry, a source of vitamin C, a natural antioxidant, and the fruit will meet our proposal to offer a nutritious drink based on superfruta, a growing market in Brazil and in the world," says Sergio Garcia, Chief Marketing Officer of Del Valle, the Coca-Cola company. "The proposal of Del Valle Recently is to provide superfruits such blends, such as cranberry, very well known abroad, and popular fruits in whole country, such as the Apple."
Del Valle Recently Cranberry + Apple was conceived in the laboratory of research and development for Coca-Cola in Rio de Janeiro, responsible for developing new drinks for the whole Latin America. Is one of the five advanced research centers for Coca-Cola worldwide, apart from Belgium, Japan, China and United States.