Brazilians should spend $ 6.21 billion with pets

During this year, Brazilians are expected to spend $ 6.21 billion with pets, according to estimates of the Pyxis consumption, market sizing tool Ibope intelligence. According to the study, the per capita consumption of these products will be of R $ 40,43 this year, 12 percent more than in 2012. The class B, which represents 25% of the households in the country, has the greatest potential of consumption: R $ 2.76 billion, which represents 42% of the total consumed in Brazil. Then comes the class C, responsible for 53% of households in the urban area, with R $ 1.98 billion (30% of consumption). To analyze spending by region, the South-East is the area with the greatest potential: 54%. Total spending in this region will be $ 3.60 billion, which represents an annual per capita consumption of 47,46 Reais. The following appears in the South, with 17%. Total spending in this region is estimated at r $ 1.12 billion and the annual per capita of R $ 47.86, the highest in the country.