Brazil energy Kirin has a can with HD print

The Brazil Kirin enters energy market with the launch of the ECCO! Energy Drink. In addition to differentiate the energy category through its range of flavors (Original, Sugar Free, Cranberry, Citrus, Strawberry and Tangerine), being the last five with fewer calories, the product also draws attention by the packaging. 269 ml cans, developed by Rexam, have HD print with UV white and Red lumiset. "This project required the development and use of special paint technologies, who value the shiny effect characteristic of tin foil," said Lucius Edwards Neto, marketing coordinator for the new category. "ECCO! Energy Drink is the first product to use print with red lumiset, which features an excellent result of brightness when exposed to black light as well as UV white ", he explains. "These innovations will allow our product has featured even in the darkest places and fitted with black light, like the nightclubs, which are one of the main sites of consumption," concludes the Executive.
Initially, ECCO! Energy Drink is available in the States of Rio Grande do Sul, Santa Catarina, Paraná, São Paulo, Minas Gerais, Espírito Santo, Distrito Federal, Goiás, Bahia and Sergipe.